The TV Licensing 'Busy' TV trail focuses on raising awareness of the TV Licensing website as a quick and convenient way to renew your TV Licence. It was the most successful ATL campaign for BBC TV Licensing, with brand recall of the ‘Busy’ trail at 55% of the UK population, surpassing the KPI for awareness by 15%.
The TV Licensing 'All at Once' TV advert highlights the alternative payment options available to help spread the cost of your TV Licence.