Katrina Hopewell

Katrina supported us during an important period following the injection of fresh resource in our business. By formulating a defined strategic direction, systematising our sales structure, contributing to pitching and prospecting, and personally bringing in revenue, we improved the overall volume and quality of leads and proposals for new business. In addition, Katrina offered holistic advice across all aspects of the business, mentored the team, and secured PR coverage from the BBC. Katrina is easy to work with, insightful, and has excellent attention to detail - I would highly recommend her to businesses looking to gain clarity, and to distil, what can fundamentally lead them to improvement and outcomes.

We’ve had the pleasure of working with Katrina for many years, as she built Blurb’s brand across Europe. She is diligent, passionate, great fun to work with and enjoys delivering fantastic results. I wouldn’t hesitate to recommend her.

Katrina is a strong project manager with great experience in developing multi channel campaigns across many European markets. She was particularly strong in the offline space, where she oversaw the European partner program, in-market events and the European PR teams. Katrina works hard, asks the rights questions and has a bright future as a marketing leader.

Katrina is an enthusiastic, self motivated individual, with great attention to detail, which allowed her to take on challenging projects, delivering them on time and in budget. She has gained a wide range of marketing skills, and is comfortable in dealing with all aspects of the marketing communication mix.

Having worked with Katrina for several years, I’d be very happy to recommend her, she demonstrated exceptional usage of digital strategy in terms of campaign management. Getting to the heart of communicating with niche audiences, including the youth market. Offering insight and a very strategic mindset in selecting the correct media and co-ordinating mixed online campaigns, using social and digital marketing applications. These succeeded in reaching audiences in a very targeted manner. I’m certain she would be able to bring this knowledge to any future campaigns and briefs she is asked to answer.

I worked with Katrina for over a year at Story Terrace in great spirit and to good effect. As we were never short of ideas, but often of time, she took on a wide range of activities. The business grew successfully during the period and we gained quantifiable results in all areas Katrina worked on. Her support specifically focused on creating high quality content for the beta launch of our StoryStarter platform, generating multiple partnerships and sales, gaining PR coverage on reputable outlets such as The Telegraph, The Memo, The Bookseller, and What’s New in Publishing.

I had the opportunity to work with Katrina for over 2 years, on various creative or corporate projects at Blurb. I found her to be talented, tackling all assignments with dedication and a valuable leadership. Besides being very pleasant to work with, Katrina is a take-charge person who is able to lead projects in co-ordination with different PR agencies across Europe. She has successfully set up very creative and innovative campaigns, like Unbinding the Book, a project that the French press found highly interesting. She is a team player and a great asset to help you achieve success in any project.

Katrina's someone who makes great work happen. Working with her you quickly realise you can trust her implicitly in bringing every element of a project together. She's smart, strategic, totally unflappable and really fun to work with, all qualities that were invaluable in producing Blurb / Jotta's 'Unbinding the Book' project.

Katrina recently took part in a panel on the 'New Space of Publishing' at the University of Greenwich, as part of our 'Creative Conversations' research initiative. I invited her to join the panel because of her extensive experience of digital marketing and publishing and her innovative and creative approach to marketing and branding. I was very impressed by Katrina's contribution to the panel, which demonstrated her knowledge of the space in which contemporary publishing operates and the issues and opportunities it presents, as well as her enthusiasm and passion for engaging with it. In particular, I would highlight Katrina's understanding of relationships between writers and readers in digital networks and on new digital platforms. I highly recommend Katrina as a marketing and branding consultant.